By Annie Reuter

Big & Rich decided to switch things up for their fifth studio album Gravity, due for release on Sept. 23.

The country duo, made up of Big Kenny and John Rich, will put the album out on their own label, Big & Rich Records, with a partnership with Kobalt Label Services.

“This is an exciting and intense time in the history of Big and Rich,” Big Kenny said in a press release. “We continue to embrace all the change that happens in our business of entertainment. As artists, we are now at the place where we can finally gain complete creative control. That’s huge. It allows us to be true to ourselves and be the trailblazers we’ve always risked being. We want to be important to Country music. It’s important to Big and Rich. It is our musical legacy. Our new album title is perfect. Big and Rich can now really feel the Gravity. We are counting our blessings.”

Related: Big & Rich Announce ‘Fresh’ New Album on Their Own Label

The 11-track album will include current single “Look At You” as well as “Lovin’ Lately,” which features Tim McGraw.

“We couldn’t be happier with how the fans and radio are responding to our new music,” Rich added. “To take on the challenge of being your own label and slugging it out with the majors is a gambler’s move, but BK and I are happy to just let it all ride.”

Read more about the band’s new album on

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