News just broke that Kenny Chesney has official launched his new Blue Chair Bay Rum, which will hit stores this May! This comes as no surprise since Kenny loves his island lifestyle and has given himself the chance to bottle up his adventures.

The entire idea for the rum was inspired by his island friends, his fans, and his music. He shared, “If I could … bottle all of the heart and the passion and the energy that my fans bring to the show, and all the heart and passion and energy that me and the band bring to the stage, and then add in my life in the islands … if I could bottle all that up, what would it taste like?”

This rum idea didn’t just pop out of nowhere. It has been a yearlong process. “You know me, when I get my heart set on doing something, I will give it my complete attention. I didn’t know I was building a company or making a rum until I was waist deep, but I’m glad we did. I think anyone who enjoys rum is gonna love this,” he said.

Chesney is currently on his No Shoes Nation Tour.

img kenny chair landing Kenny Chesney Bottles His Island Adventures With New Blue Chair Bay Rum

(Kenny photographed on the official Blue Chair Rum site)

-Danielle Clasing, US.99.5

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